Welp, for me, this is the first absolute fuck-up on Beyonce's part in her entire musical career. The song is fantastic and one of her best, but this video is rubbish. It's basically the poor man's single ladies. You call this creative? This video is a joke. Yea, she looks great and she can move. But why is every up tempo song of her's basically just a performance piece? It's done in the exact same way as Single Ladies (which you can't do again.) The video shouldn't be in black and white like Single Ladies, If I Were a Boy and Diva. It's redundant. We get if there's supposed to be a theme, but releasing a video that is so similar to your previous singles off the same album is just stupid and lazy.
The piano is prominent in this song and the video should have reflected that. It should have included a piano. Someone should have been playing the piano while you were singing. It should have been less "fierce" and more "fun." It's a fun song, not a Single Ladies fierce type anthem. There should be less choregraphy and more improv type dancing (if there needed to be dancing at all.) It's basically just a complete mess.
Song... A
Video...F
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